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Honeywell Selects IPG Custom Agency C2W As Global Marketing Agency Of Record

  • Honeywell takes another step toward connecting portfolio and leveraging connectivity for customers
  • Integrated team will position Honeywell's connected software and products across industries and markets

MORRISPLAINS, N.J., July 30, 2018 -- Honeywell (NYSE:HON) today announced it has selected a customized team of talent andresources from a range of Interpublic Group agencies as its global agency ofrecord. The multi-year assignment will cover brand, advertising, publicrelations, digital marketing, demand generation, and corporate marketing acrossall four of Honeywell's strategic business groups. The dedicated IPG team wonthe account after a competitive pitch, which included multiple globally-integratedmarketing firms.

Called C2W,IPG's purpose-built agency is powered by digital and B2B marketing specialistMRM//McCann, experiential agency Jack Morton, public relations andcommunications firm Weber Shandwick, and a range of specialist agencies fromacross the holding company.

“Honeywellis laser focused on solving our customers' most complex, challenging problemsby leveraging our unique domain experience, software and analytics expertise,and ability to work across both physical and digital environments,” said QueDallara, Senior Vice President and Chief Commercial Officer for Honeywell. “Asa company, we wanted a more integrated and innovative approach to marketing. IPGdemonstrated that they understood our ambitions, the rapid evolution of digitalmarketing, and how to brand a global, Fortune 100 company.”

Michael Roth, Chairman and CEO of IPG, commented,“Honeywell is a company that actively cultivates both business and technology innovation.We are excited to help this iconic brand accelerate its strategy to create cutting-edgesolutions that connect and drive intelligence across its entire portfolio. C2Whas the skills, creativity and insights to help Honeywell continue along itsjourney to become the world's leading software industrial company. We will beproviding end-to-end marketing services through a new IPG strategic businessunit with core services that access our best talent from across the group. It'sa great example of the ‚Äòopen architecture' model we've championed at IPG forover a decade, with collaboration at its core.”

Theprimary focus for C2W will be to amplify Honeywell's rapidly expanding,connected, and data-rich portfolio across including key growth sectors such as aviation,buildings, supply chain, chemicals, workforce safety, and oil and gas.

“Partneringwith IPG to help us shape the Honeywell brand and support demand generation is akey component of the marketing transformation effort that we began last year,” saidCaroline Pan, Honeywell Vice President for Global Marketing. “Honeywell is not just a leading industrialcompany, we're a world-class technology powerhouse. From aircraft navigation tobuilding management to cybersecurity, we've invented solutions that have madethe world a smarter, safer, more sustainable place. We believe IPG is the ideal partner to enableus to better communicate our value to customers and leverage best-in-class marketingtechniques and technologies to significantly accelerate revenue and growth.”


Honeywell( is aFortune 100 software-industrial company that delivers industry specificsolutions that include aerospace and automotive products and services; controltechnologies for buildings, homes, and industry; and performance materialsglobally. Our technologies help everything from aircraft, cars, homes andbuildings, manufacturing plants, supply chains, and workers become moreconnected to make our world smarter, safer, and more sustainable. For more newsand information on Honeywell, please visit

AboutInterpublic Group

Interpublic Group (NYSE:IPG) is one of the world's leading organizations of advertising agencies andmarketing services companies. Major global brands include Craft, FCB (Foote,Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA,McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and WeberShandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald,Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. Formore information, please visit

Thisrelease contains certain statements that may be deemed “forward-lookingstatements” within the meaning of Section 21E of the Securities Exchange Act of1934. All statements, other than statements of historical fact, that addressactivities, events or developments that we or our management intends, expects,projects, believes or anticipates will or may occur in the future areforward-looking statements. Such statements are based upon certain assumptionsand assessments made by our management in light of their experience and theirperception of historical trends, current economic and industry conditions,expected future developments and other factors they believe to be appropriate.The forward-looking statements included in this release are also subject to anumber of material risks and uncertainties, including but not limited toeconomic, competitive, governmental, and technological factors affecting ouroperations, markets, products, services and prices, as well as the ability toeffect the separations. Such forward-looking statements are not guarantees offuture performance, and actual results, developments and business decisions maydiffer from those envisaged by such forward-looking statements, including withrespect to any changes in or abandonment of the proposed separations. Weidentify the principal risks and uncertainties that affect our performance inour Form 10-K and other filings with theSecurities and Exchange Commission.

Scott Sayres
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