Honeywell Selects IPG Custom Agency C2W As Global Marketing Agency Of Record
July 30, 2018
- Honeywell takes another step toward connecting portfolio and leveraging connectivity for customers
- Integrated team will position Honeywell's connected software and products across industries and markets
MORRISPLAINS, N.J., July 30, 2018 -- Honeywell (NYSE:HON) today announced it has selected a customized team of talent andresources from a range of Interpublic Group agencies as its global agency ofrecord. The multi-year assignment will cover brand, advertising, publicrelations, digital marketing, demand generation, and corporate marketing acrossall four of Honeywell's strategic business groups. The dedicated IPG team wonthe account after a competitive pitch, which included multiple globally-integratedmarketing firms.
Called C2W,IPG's purpose-built agency is powered by digital and B2B marketing specialistMRM//McCann, experiential agency Jack Morton, public relations andcommunications firm Weber Shandwick, and a range of specialist agencies fromacross the holding company.
“Honeywellis laser focused on solving our customers' most complex, challenging problemsby leveraging our unique domain experience, software and analytics expertise,and ability to work across both physical and digital environments,” said QueDallara, Senior Vice President and Chief Commercial Officer for Honeywell. “Asa company, we wanted a more integrated and innovative approach to marketing. IPGdemonstrated that they understood our ambitions, the rapid evolution of digitalmarketing, and how to brand a global, Fortune 100 company.”
Michael Roth, Chairman and CEO of IPG, commented,“Honeywell is a company that actively cultivates both business and technology innovation.We are excited to help this iconic brand accelerate its strategy to create cutting-edgesolutions that connect and drive intelligence across its entire portfolio. C2Whas the skills, creativity and insights to help Honeywell continue along itsjourney to become the world's leading software industrial company. We will beproviding end-to-end marketing services through a new IPG strategic businessunit with core services that access our best talent from across the group. It'sa great example of the ‚Äòopen architecture' model we've championed at IPG forover a decade, with collaboration at its core.”
Theprimary focus for C2W will be to amplify Honeywell's rapidly expanding,connected, and data-rich portfolio across including key growth sectors such as aviation,buildings, supply chain, chemicals, workforce safety, and oil and gas.
“Partneringwith IPG to help us shape the Honeywell brand and support demand generation is akey component of the marketing transformation effort that we began last year,” saidCaroline Pan, Honeywell Vice President for Global Marketing. “Honeywell is not just a leading industrialcompany, we're a world-class technology powerhouse. From aircraft navigation tobuilding management to cybersecurity, we've invented solutions that have madethe world a smarter, safer, more sustainable place. We believe IPG is the ideal partner to enableus to better communicate our value to customers and leverage best-in-class marketingtechniques and technologies to significantly accelerate revenue and growth.”
Honeywell(www.honeywell.com) is aFortune 100 software-industrial company that delivers industry specificsolutions that include aerospace and automotive products and services; controltechnologies for buildings, homes, and industry; and performance materialsglobally. Our technologies help everything from aircraft, cars, homes andbuildings, manufacturing plants, supply chains, and workers become moreconnected to make our world smarter, safer, and more sustainable. For more newsand information on Honeywell, please visit www.honeywell.com/newsroom.
Interpublic Group (NYSE:IPG) is one of the world's leading organizations of advertising agencies andmarketing services companies. Major global brands include Craft, FCB (Foote,Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA,McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and WeberShandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald,Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. Formore information, please visit www.interpublic.com.
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